Brands · Head to head

Apple vs Shelly

Comparing both brands side by side, ratings, catalog size and every product, so you can see which fits your smart home better.

Updated June 2026
Apple logoHigher rated
4.5/5
Average rating
Twitter@Apple

Apple brings smart home control to its ecosystem through the Home app and the HomeKit and Matter standards, with the HomePod and Apple TV acting as home hubs. Apple's approach emphasizes privacy, local processing and tight integration with iPhone, iPad and Siri. HomeKit-compatible accessories appeal to users who want a secure, Apple-centric smart home without relying on the cloud.

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VS
Shelly logo
ShellyBulgaria flagBulgaria
4.4/5
Average rating

Shelly, based in Bulgaria, makes compact smart relays, switches, plugs and sensors that fit behind existing wall switches and outlets to automate almost any home wiring. Its devices are popular with advanced users for offering local control, a built-in web interface, MQTT and broad integration with Home Assistant, Alexa and Google Home. Shelly is a favorite for retrofitting smart control without replacing fixtures.

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Catalogs

Every product, compared

Switch between each brand's full lineup, tap any product for specs, compatibility and pricing.