Brands · Head to head

BroadLink vs Shelly

Comparing both brands side by side, ratings, catalog size and every product, so you can see which fits your smart home better.

Updated June 2026
BroadLink logo
BroadLinkChina flagChina
4.2/5
Average rating
Websitewww.ibroadlink.com
Twitter@broadlink_intl
AmazonVisit Store

BroadLink is a Chinese smart home brand best known for its universal IR and RF remote controls that bring older appliances like TVs and air conditioners into the smart home. Its catalog also includes smart plugs, switches and sensors, controlled through the BroadLink app and compatible with Alexa and Google Home. BroadLink is a budget-friendly way to automate devices that lack native connectivity.

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VS
Shelly logo
ShellyBulgaria flagBulgaria
Higher rated
4.4/5
Average rating
Websitewww.shelly.com
Twitter@shelly_IoT
AmazonVisit Store

Shelly, based in Bulgaria, makes compact smart relays, switches, plugs and sensors that fit behind existing wall switches and outlets to automate almost any home wiring. Its devices are popular with advanced users for offering local control, a built-in web interface, MQTT and broad integration with Home Assistant, Alexa and Google Home. Shelly is a favorite for retrofitting smart control without replacing fixtures.

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