Plugs · Head to head

Amazon Smart Plug vs Philips Hue Smart plug (EU)

Full Smart Plugs comparison in 2026

Updated September 2026
Data from Amazon and official Philips site.
2026 verdict
Philips Hue Smart plug (EU)
Winner
Philips Hue Smart plug (EU)
€26.99€34.9923% OFF
Buy on Amazon GermanyCheck price
For European buyers, the Philips Hue Smart plug (EU) is the clearer smart plug pick: it beats the Amazon Smart Plug on warranty length, platform integrations, a physical on/off button and Zigbee router duty that reinforces the mesh, on top of being the plug actually built for European sockets. The Amazon Smart Plug uses a Type B format wired for 120V US outlets, so it is not really designed to go into a European wall in the first place, while the Hue plug takes the Type F format at 220-240V and handles a considerably higher maximum load. Where the Amazon Smart Plug still has an edge is typical price, and its setup could not be simpler for an Alexa-only household since everything happens inside the Alexa app. Owner ratings run close between the two, and neither adds energy monitoring, so tracking appliance power draw will mean looking at a different plug regardless of which you pick. For a Hue household in Europe, or anyone who wants Zigbee reliability and broad platform support, the Philips Hue Smart plug (EU) is the stronger buy; the Amazon Smart Plug only makes sense if you are sourcing a US-spec plug for Alexa-only control.
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FeatureAmazon Smart PlugPhilips Hue Smart plug (EU)Winner
Price$24.99€26.99Amazon Smart Plug
Warranty1 year2 yearsPhilips Hue Smart plug (EU)
Connectivity2.4 GHz WiFiBluetooth, ZigbeePhilips Hue Smart plug (EU)
IntegrationsAlexaGoogle Home, Alexa, Apple HomeKit, Samsung SmartThings, Home AssistantPhilips Hue Smart plug (EU)
On/Off ButtonNOYESPhilips Hue Smart plug (EU)
Zibgee RouterNOYESPhilips Hue Smart plug (EU)
Plug FormatType BType FDifferent strengths
Rating4.74.7Tie
Weather ResistanceNONOTie
Overheat/Overload ProtectionNONOTie
Energy MonitoringNONOTie

Frequently Asked Questions

Which is better overall: Amazon Smart Plug or Philips Hue Smart plug (EU)?

The Philips Hue Smart plug (EU) wins overall, and it is also the plug actually built for European sockets. It adds Apple HomeKit, Google Home and SmartThings integration, a physical button and Zigbee router duty. The Amazon Smart Plug is a US-spec, Alexa-only device.

What is the biggest difference between the Amazon Smart Plug and the Philips Hue Smart plug (EU)?

Plug format and ecosystem. The Amazon Smart Plug is a Type B plug for 120V US outlets that only works with Alexa. The Philips Hue Smart plug (EU) is a Type F plug for 220-240V European sockets that reaches Apple HomeKit, Google Home, Alexa and Samsung SmartThings through the Philips Hue Bridge.

Can the Amazon Smart Plug be used in a European outlet?

Not as sold. It ships as a Type B plug wired for 120V, which matches US outlets, not the Type F sockets common across most of Europe. The Philips Hue Smart plug (EU) is the version actually built for that market.

Do either of these plugs monitor energy usage?

No. Neither the Amazon Smart Plug nor the Philips Hue Smart plug (EU) tracks power consumption, so appliance-level energy data is not available from either one.

Who should buy the Philips Hue Smart plug (EU)?

European buyers, especially those with a Philips Hue Bridge already installed, who want broad ecosystem support and Zigbee router functionality, should choose the Philips Hue Smart plug (EU).

Who should buy the Amazon Smart Plug?

Buyers in the US who use Alexa exclusively and want the simplest, most affordable setup should choose the Amazon Smart Plug instead.

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