$24.99
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Updated November 2026
Data from the official Amazon and Philips sites.
2026 verdict
For a North American outlet with a Hue Bridge in the house, the Philips Hue Smart plug (US) is the better buy of the two.
It stays connected through Zigbee rather than Wi-Fi, works with Apple Home, Alexa, Google Home and Home Assistant, acts as a Zigbee router and carries a two-year warranty. The Amazon Smart Plug is the better reviewed of the pair and the simplest way to add an outlet to an Alexa home, where an Echo finds it in seconds with no bridge. Both fit a Type B socket and switch 15 A, and neither measures energy. Pick the Hue plug for reliability and Apple Home, and the Amazon Smart Plug for the least expensive, least fussy Alexa outlet.
Works with
Connectivity
- Wi-Fi 2.4 GHz
vs
Winner
$39.69
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| Feature | Amazon Smart Plug | Philips Hue Smart plug (US) | Winner |
|---|---|---|---|
| Price | $24.99 | $39.69 | Amazon Smart Plug |
| Warranty | 1 year | 2 years | Philips Hue Smart plug (US) |
| Connectivity | 2.4 GHz WiFi | Bluetooth, Zigbee | Philips Hue Smart plug (US) |
| Integrations | Alexa | Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant | Philips Hue Smart plug (US) |
| Zigbee Router | NO | YES | Philips Hue Smart plug (US) |
| Rating | 4.7 | 4.7 | Tie |
| Weather Resistance | NO | NO | Tie |
| Plug Format | Type B | Type B | Tie |
| Energy Monitoring | NO | NO | Tie |
What the differences mean
Connection method
The Amazon Smart Plug joins a 2.4 GHz Wi-Fi network and is controlled through the Alexa app. The Philips Hue Smart plug (US) uses Zigbee through the Philips Hue Bridge, with Bluetooth for local control, which is why owners find it more stable and less prone to dropping than Wi-Fi plugs. The two take different paths to the same outlet.
Bridge or no bridge
The Amazon Smart Plug needs nothing else, since it connects to Wi-Fi on its own. The Philips Hue Smart plug (US) needs the Philips Hue Bridge for its full feature set, including schedules and the integrations, and works only over Bluetooth without it. One is plug and play, the other assumes a Hue home.
Ecosystems and mesh
The Amazon Smart Plug is Alexa only, with no Google Home, Apple Home, SmartThings or Matter. The Philips Hue Smart plug (US) works with Apple Home, Alexa, Google Home and Home Assistant through the Bridge, reaches SmartThings the same way, and acts as a Zigbee router that strengthens the mesh for other Zigbee devices in the home.
Warranty
The Amazon Smart Plug is covered for one year and the Philips Hue Smart plug (US) for two. Along with its higher price, the longer warranty is part of why the Hue plug is treated as the more durable device of the two, especially for an outlet that switches something all day.
Size
The Amazon Smart Plug measures 80 by 38 by 57 mm and weighs 87 g, which owners call bulky. The Philips Hue Smart plug (US) is 50 by 25 by 76 mm and 80 g, and while it does not block the neighboring outlet, it is long enough that two cannot be stacked in one duplex receptacle.
Which one to buy if
- you run a Hue Bridge and want Apple Home
The Philips Hue Smart plug (US) joins the Hue app and the Home app, and its Zigbee radio strengthens the mesh.
- you want the simplest Alexa-only setup at the lowest cost
The Amazon Smart Plug is found by an Echo in seconds with no bridge, and it usually costs less.
- you want a plug that strengthens a Zigbee network
The Philips Hue Smart plug (US) is a Zigbee router, while the Amazon plug is a Wi-Fi device.
- you want to avoid adding a bridge to the house
The Amazon Smart Plug needs no bridge or hub, where the Hue plug wants a Bridge for its full features.
- reliability matters more than price
Owners say the Philips Hue Smart plug (US) holds its Zigbee connection and reconnects after outages, unlike cheaper Wi-Fi plugs.
$24.99
- + Price: $24.99
- - Warranty: 1 year vs 2 years
- - Connectivity: 2.4 GHz WiFi vs Bluetooth, Zigbee
Winner
$39.69
- + Warranty: 2 years
- + Connectivity: Bluetooth, Zigbee
- + Integrations: Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant
- - Price: $39.69 vs $24.99
What owners say
Owners of both plugs start from the same place: they wanted an outlet that obeys and does not drop. Amazon Smart Plug owners talk most about setup, with an Echo recognizing it in seconds, and about schedules that hold for lamps, fans and holiday lights; they warn that it is Alexa only, has no energy monitoring and takes up more room than some rivals. Philips Hue Smart plug (US) owners contrast it directly with cheaper Wi-Fi plugs that went offline, saying this one reconnects after outages and answers in seconds, and they value its build and its HomeKit integration; they note it is pricier and needs the Bridge for its full features.
Frequently Asked Questions
Which is better overall: Amazon Smart Plug or Philips Hue Smart plug (US)?
The Philips Hue Smart plug (US) is the stronger plug of the two, with a Zigbee connection through the Bridge, support for Apple Home, Google Home and Home Assistant, a Zigbee router and a two-year warranty. The Amazon Smart Plug is the better reviewed and the simplest to add to an Alexa home, but it is Alexa only, needs no bridge and has no energy monitoring.
What is the biggest difference between the Amazon Smart Plug and the Philips Hue Smart plug (US)?
How they connect and what they work with. The Amazon Smart Plug talks to Wi-Fi and Alexa alone, while the Philips Hue Smart plug (US) uses Zigbee through a Philips Hue Bridge and works with Apple Home, Alexa, Google Home and Home Assistant. The Hue plug also routes Zigbee traffic for the rest of the network.
Does the Philips Hue Smart plug (US) need the Hue Bridge?
Yes, for full functionality. Schedules, automations and the Apple Home, Alexa, Google Home and Home Assistant integrations run through the Philips Hue Bridge. Without it, only local Bluetooth control is available. The Amazon Smart Plug needs no bridge.
Do the Amazon Smart Plug and the Philips Hue Smart plug (US) monitor energy?
No. Neither one measures power consumption. They switch an appliance and run schedules, but to track usage you need a plug that supports energy monitoring.
Does the Philips Hue Smart plug (US) work with Apple HomeKit?
Yes. Connected to the Philips Hue Bridge, the Philips Hue Smart plug (US) works with Apple HomeKit, Amazon Alexa, Google Home and Home Assistant. The Amazon Smart Plug supports Alexa only.
Who should buy the Amazon Smart Plug, and who the Philips Hue Smart plug (US)?
Buy the Amazon Smart Plug for an Alexa-only home that wants the cheapest, simplest outlet with no bridge. Buy the Philips Hue Smart plug (US) if you already use a Hue Bridge or Apple Home and want a plug that stays connected and extends your Zigbee mesh.
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