$24.99
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- Pack of 214% OFFC$59.99C$69.98C$30.00 per unitYou save C$9.99Buy
Updated October 2026
Data from the official Amazon and Sonoff sites.
2026 verdict
Among these two smart plugs, the Sonoff Zigbee Smart Plug S40 Lite comes out ahead, undercutting the Amazon Smart Plug on price while adding a physical on/off button, Zigbee router functionality, and support for more ecosystems, including Google Home, SmartThings and Home Assistant, plus Apple Home and Matter through a SONOFF hub. The Amazon Smart Plug answers back with a stronger owner rating and the simplest setup in the category: it needs nothing more than the Alexa app and a 2.4 GHz Wi-Fi connection, with no hub or coordinator to buy. That contrast is really the whole story: the Sonoff plug is built for someone already running a Zigbee mesh who wants both a switched outlet and a signal repeater, while the Amazon plug is built for someone who has never set up a smart home device before and just wants voice control over a lamp. Both plugs share a 15A rating, skip energy monitoring altogether, and are rated for indoor use only. Buyers with an existing Zigbee hub, such as a SONOFF Bridge, Home Assistant, or a Zigbee2MQTT coordinator, get more for less with the Sonoff Zigbee Smart Plug S40 Lite, while anyone who only owns Echo speakers and does not want to think about hubs at all is still better served by the Amazon Smart Plug.
Works with
Connectivity
- Wi-Fi 2.4 GHz
vs
Winner
Connectivity
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| Feature | Amazon Smart Plug | Sonoff Zigbee Smart Plug S40 Lite | Winner |
|---|---|---|---|
| Price | $24.99 | $12.99 | Sonoff Zigbee Smart Plug S40 Lite |
| Rating | 4.7 | 4.4 | Amazon Smart Plug |
| Integrations | Alexa | Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter | Sonoff Zigbee Smart Plug S40 Lite |
| Zigbee Router | NO | YES | Sonoff Zigbee Smart Plug S40 Lite |
| Warranty | 1 year | 1 year | Tie |
| Weather Resistance | NO | NO | Tie |
| Plug Format | Type B | Type B | Tie |
| Energy Monitoring | NO | NO | Tie |
| Connectivity | 2.4 GHz WiFi | Zigbee | Tie |
$24.99
- + Rating: 4.7
- - Price: $24.99 vs $12.99
- - Integrations: Alexa vs Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter
Winner
$12.99
- + Price: $12.99
- + Integrations: Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter
- + Zigbee Router: YES
- - Rating: 4.4 vs 4.7
Frequently Asked Questions
Which is better overall: Amazon Smart Plug or Sonoff Zigbee Smart Plug S40 Lite?
The Sonoff Zigbee Smart Plug S40 Lite wins overall. It costs less, adds a physical on/off button, works as a Zigbee router to extend mesh range, and reaches more ecosystems, including Google Home, SmartThings and Home Assistant. The Amazon Smart Plug keeps a higher owner rating and needs no hub at all.
What is the biggest difference between the Amazon Smart Plug and the Sonoff Zigbee Smart Plug S40 Lite?
How they connect. The Amazon Smart Plug talks directly to 2.4 GHz Wi-Fi and only to Alexa, with no hub required. The Sonoff Zigbee Smart Plug S40 Lite has no Wi-Fi or Bluetooth radio at all: it needs a Zigbee hub or coordinator to work, but in exchange it reaches Google Home, Alexa, SmartThings, Home Assistant and, through a SONOFF hub, Apple Home and Matter.
Does the Sonoff Zigbee Smart Plug S40 Lite work without a hub?
No. It has no Wi-Fi or Bluetooth radio, so it depends entirely on a Zigbee hub or coordinator, such as a SONOFF Zigbee Bridge or a Zigbee2MQTT-compatible dongle, to pair and to be controlled. The Amazon Smart Plug is the opposite: it needs no hub, only Alexa and a Wi-Fi connection.
Does either plug help extend a Zigbee network?
Yes, the Sonoff Zigbee Smart Plug S40 Lite doubles as a Zigbee router, repeating signal to help other Zigbee devices farther from the hub stay connected. The Amazon Smart Plug has no Zigbee radio, so it cannot do this.
Who should buy the Amazon Smart Plug?
Alexa-only households that want the simplest possible setup, with no hub or coordinator to buy or configure, should choose the Amazon Smart Plug.
Who should buy the Sonoff Zigbee Smart Plug S40 Lite?
Buyers who already run a Zigbee mesh through Home Assistant, Zigbee2MQTT, or a SONOFF hub, and want both a switched outlet and extra router coverage, should choose the Sonoff Zigbee Smart Plug S40 Lite.
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