Winner
12% OFF
€21.99
€24.99
Updated November 2026
Data from the official Aqara and Shelly sites.
2026 verdict
The Aqara Smart Plug (EU) comes out ahead in this smart plug matchup, winning on price, owner rating, a higher 2300W maximum load, a broader integration list and Zigbee router functionality.
The Shelly Smart Plug (US) counters with more connectivity, its own 2.4GHz Wi-Fi plus Bluetooth (acting as a Bluetooth gateway) so it needs no hub, along with an open API, WebSocket and MQTT support that home-lab and Home Assistant tinkerers love. Both plugs include energy monitoring and overheat/overload protection, and they target different regions: the Aqara is Type F for Europe, the Shelly is Type B for North America. Pick the Aqara Smart Plug (EU) for the higher-rated, more affordable, wider-ecosystem plug that extends your Zigbee mesh; pick the Shelly Smart Plug (US) if you want a scriptable, hub-free Wi-Fi plug with an open API for deep automation.
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| Feature | Aqara Smart Plug (EU) | Shelly Smart Plug (US) | Winner |
|---|---|---|---|
| Maximum Load Power | 2300W | 1800W | Aqara Smart Plug (EU) |
| Connectivity | Zigbee | 2.4 GHz WiFi, Bluetooth | Shelly Smart Plug (US) |
| Integrations | Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter | Google Home, Alexa, Samsung SmartThings, Home Assistant | Aqara Smart Plug (EU) |
| Zigbee Router | YES | NO | Aqara Smart Plug (EU) |
| Plug Format | Type F | Type B | Different strengths |
| Rating | 4.5 | 4.5 | Tie |
| Weather Resistance | NO | NO | Tie |
| Overheat/Overload Protection | YES | YES | Tie |
| Energy Monitoring | YES | YES | Tie |
| On/Off Button | YES | YES | Tie |
| Local Control | YES | YES | Tie |
Winner
12% OFF
€21.99
€24.99
- + Maximum Load Power: 2300W
- + Integrations: Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter
- + Zigbee Router: YES
- - Connectivity: Zigbee vs 2.4 GHz WiFi, Bluetooth
Price unavailable right now
- + Connectivity: 2.4 GHz WiFi, Bluetooth
- - Maximum Load Power: 1800W vs 2300W
- - Integrations: Google Home, Alexa, Samsung SmartThings, Home Assistant vs Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter
Frequently Asked Questions
Which is better overall: Aqara Smart Plug (EU) or Shelly Smart Plug (US)?
The Aqara Smart Plug (EU) wins overall on price, rating, load rating, integration breadth and Zigbee router functionality. The Shelly Smart Plug (US) remains a strong pick for DIY automation thanks to its open API and hub-free Wi-Fi/Bluetooth connectivity.
What is the biggest difference between the Aqara Smart Plug (EU) and the Shelly Smart Plug (US)?
Connectivity and control model. The Aqara uses Zigbee (hub required) and works as a Zigbee router, while the Shelly connects over 2.4GHz Wi-Fi and Bluetooth with no hub and exposes an open API, WebSocket and MQTT for scripting.
Do both plugs offer energy monitoring?
Yes. Both the Aqara Smart Plug (EU) and the Shelly Smart Plug (US) include energy monitoring and overheat/overload protection, so power tracking and safety cutoffs are covered either way, though they use different regional plug formats.
Who should buy the Aqara Smart Plug (EU)?
Choose the Aqara Smart Plug (EU) if you want the more affordable, higher-rated plug with a higher load ceiling, wide ecosystem support including Apple HomeKit, and Zigbee mesh extension on European outlets.
Who should buy the Shelly Smart Plug (US)?
Choose the Shelly Smart Plug (US) if you are on North American outlets and want a hub-free, scriptable plug with an open API, WebSocket and MQTT support for deep Home Assistant and home-lab automation.
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