Plugs · Head to head

Philips Hue Smart plug (EU) vs Shelly Plug M Gen3

Full Smart Plugs comparison in 2026

Data from Amazon and official Philips and Shelly sites.
2026 verdict
Shelly Plug M Gen3 has the better all-around case than Philips Hue Smart plug (EU) in 2026, starting with price, warranty, and maximum load power. The main reason it wins is price, warranty, and maximum load power, and Overheat/Overload protection and energy monitoring strengthen that case. Pick Philips Hue Smart plug (EU) only when zibgee router is the deciding factor for your setup. Overall, Shelly Plug M Gen3 makes more sense for most people.
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FeaturePhilips Hue Smart plug (EU)Shelly Plug M Gen3Winner
Price€26.99$14.99Shelly Plug M Gen3
Warranty2 years3 yearsShelly Plug M Gen3
Maximum Load Power2300W3000WShelly Plug M Gen3
Overheat/Overload ProtectionNOYESShelly Plug M Gen3
Energy MonitoringNOYESShelly Plug M Gen3
IntegrationsGoogle Home, Alexa, Apple HomeKit, Samsung SmartThings, Home AssistantGoogle Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, MatterShelly Plug M Gen3
Zibgee RouterYESNOPhilips Hue Smart plug (EU)
Weather ResistanceNONOTie
Plug FormatType FType FTie
ConnectivityBluetooth, Zigbee2.4 GHz WiFi, BluetoothTie
On/Off ButtonYESYESTie

Frequently Asked Questions

Which is better overall: Philips Hue Smart plug (EU) or Shelly Plug M Gen3?

Shelly Plug M Gen3 has the stronger overall profile in this comparison, especially for price, warranty, and maximum load power.

What is the biggest difference between Philips Hue Smart plug (EU) and Shelly Plug M Gen3?

Price is one of the clearest differences: Philips Hue Smart plug (EU) lists €26.99, while Shelly Plug M Gen3 lists $14.99.

Which one looks better on price?

Philips Hue Smart plug (EU) is listed at €26.99, while Shelly Plug M Gen3 is listed at $14.99. Shelly Plug M Gen3 (better spec).

Who should buy Philips Hue Smart plug (EU)?

Choose Philips Hue Smart plug (EU) if your priority is zibgee router and that matters more than price.

Who should buy Shelly Plug M Gen3?

Choose Shelly Plug M Gen3 if your priority is price and warranty and that matters more than zibgee router.

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