Plugs · Head to head

Philips Hue Smart plug (EU) vs Shelly Smart Plug UL

Full Smart Plugs comparison in 2026

Updated July 2026
Data from Amazon and official Philips and Shelly sites.
2026 verdict
In this 2026 Shelly Smart Plug UL vs Philips Hue Smart plug (EU) comparison, Shelly Smart Plug UL comes out ahead thanks to price, Overheat/Overload protection, and energy monitoring. It wins the broader comparison through price, Overheat/Overload protection, and energy monitoring, while connectivity and integrations help confirm the result. Philips Hue Smart plug (EU) is the better fit only for buyers who prioritize rating, maximum load power, and zibgee router above everything else here. That is enough to make Shelly Smart Plug UL the better pick for most buyers.
vs
FeaturePhilips Hue Smart plug (EU)Shelly Smart Plug ULWinner
Price€26.99$24.99Shelly Smart Plug UL
Rating4.74.4Philips Hue Smart plug (EU)
Maximum Load Power2300W1800WPhilips Hue Smart plug (EU)
Overheat/Overload ProtectionNOYESShelly Smart Plug UL
Energy MonitoringNOYESShelly Smart Plug UL
ConnectivityBluetooth, Zigbee2.4 GHz WiFi, Bluetooth, ZigbeeShelly Smart Plug UL
IntegrationsGoogle Home, Alexa, Apple HomeKit, Home AssistantGoogle Home, Alexa, Apple HomeKit, Home Assistant, MatterShelly Smart Plug UL
Zibgee RouterYESNOPhilips Hue Smart plug (EU)
Plug FormatType FType BDifferent strengths
Weather ResistanceNONOTie
On/Off ButtonYESYESTie

Frequently Asked Questions

Which is better overall: Philips Hue Smart plug (EU) or Shelly Smart Plug UL?

Shelly Smart Plug UL has the stronger overall profile in this comparison, especially for price, Overheat/Overload protection, and energy monitoring.

What is the biggest difference between Philips Hue Smart plug (EU) and Shelly Smart Plug UL?

Price is one of the clearest differences: Philips Hue Smart plug (EU) lists €26.99, while Shelly Smart Plug UL lists $24.99.

Which one looks better on price?

Philips Hue Smart plug (EU) is listed at €26.99, while Shelly Smart Plug UL is listed at $24.99. Shelly Smart Plug UL (better spec).

Who should buy Philips Hue Smart plug (EU)?

Choose Philips Hue Smart plug (EU) if your priority is rating and maximum load power and that matters more than price.

Who should buy Shelly Smart Plug UL?

Choose Shelly Smart Plug UL if your priority is price and Overheat/Overload protection and that matters more than rating.

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