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Plugs · Head to head

Philips Hue Smart plug (EU) vs Shelly Smart Plug (US)

Full Smart Plugs comparison in 2026

Updated May 2026
Data from Amazon and official Philips and Shelly sites.
2026 verdict
Philips Hue Smart plug (EU)
Winner
Philips Hue Smart plug (EU)
€26.99€34.9923% OFF
Buy on Amazon GermanyCheck price
For a Zigbee-based smart plug, the Philips Hue Smart plug (EU) is the stronger overall pick, taking the higher owner rating, the higher 2300W maximum load, a broader integration list (including Apple HomeKit), and Zigbee router functionality that extends your Hue mesh. The Shelly Smart Plug (US) fights back where it counts for tinkerers: it is the more affordable option, adds real energy monitoring and overheat/overload protection that the Hue plug omits, and pairs an open API with Wi-Fi and Bluetooth for deep, scriptable Home Assistant automations. Region also separates them, the Hue here is Type F for Europe while the Shelly is Type B for North America. Go with the Philips Hue Smart plug (EU) if you run a Hue Bridge and value rock-solid Zigbee reliability with HomeKit; go with the Shelly Smart Plug (US) if you want a cheaper, hub-free plug with energy tracking and an open API for DIY control.
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FeaturePhilips Hue Smart plug (EU)Shelly Smart Plug (US)Winner
Price€26.99$22.00Shelly Smart Plug (US)
Rating4.74.4Philips Hue Smart plug (EU)
Maximum Load Power2300W1800WPhilips Hue Smart plug (EU)
Energy MonitoringNOYESShelly Smart Plug (US)
IntegrationsGoogle Home, Alexa, Apple HomeKit, Samsung SmartThings, Home AssistantGoogle Home, Alexa, Samsung SmartThings, Home AssistantPhilips Hue Smart plug (EU)
Zibgee RouterYESNOPhilips Hue Smart plug (EU)
Plug FormatType FType BDifferent strengths
Weather ResistanceNONOTie
ConnectivityBluetooth, Zigbee2.4 GHz WiFi, BluetoothTie
On/Off ButtonYESYESTie

Price history compared

Every price change of both, in the same store, so the gap between the two lines is what one costs more than the other.

  • Philips Hue Smart plug (EU)
  • Shelly Smart Plug (US)

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Frequently Asked Questions

Which smart plug should I buy, the Philips Hue Smart plug (EU) or the Shelly Smart Plug (US)?

The Philips Hue Smart plug (EU) wins overall on rating, a higher 2300W load, integration breadth and Zigbee router support. The Shelly Smart Plug (US) is the value pick, adding energy monitoring, overload protection and an open API for scripting.

What is the biggest difference between the Philips Hue Smart plug (EU) and the Shelly Smart Plug (US)?

Their design goals. The Hue is a Zigbee plug built for reliable Bridge-based control and mesh extension with HomeKit, while the Shelly is a Wi-Fi/Bluetooth plug with energy monitoring and an open API, WebSocket and MQTT for hands-on automation.

Which plug has energy monitoring?

Only the Shelly Smart Plug (US), which offers real-time energy monitoring plus overheat and overload protection. The Philips Hue Smart plug (EU) is deliberately simple and does not track power consumption, focusing instead on dependable on/off control.

Does either plug need a hub?

The Philips Hue Smart plug (EU) needs the Hue Bridge for its full feature set (it can run locally over Bluetooth without it). The Shelly Smart Plug (US) connects directly over Wi-Fi and Bluetooth, so it needs no separate hub.

Who should buy the Philips Hue Smart plug (EU)?

Choose the Philips Hue Smart plug (EU) if you already own a Hue Bridge and want a highly reliable Zigbee plug that supports Apple HomeKit, handles up to 2300W and strengthens your Hue mesh as a repeater.

Who should buy the Shelly Smart Plug (US)?

Choose the Shelly Smart Plug (US) if you want an affordable, hub-free Wi-Fi plug with energy monitoring, overload protection and an open API for deep Home Assistant and home-lab automation on North American outlets.

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