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Philips Hue Smart plug (EU) vs Shelly Smart Plug (US)

Full Smart Plugs comparison in 2026

Updated May 2026
Data from Amazon and official Philips and Shelly sites.
2026 verdict
In this 2026 Philips Hue Smart plug (EU) vs Shelly Smart Plug (US) comparison, Philips Hue Smart plug (EU) comes out ahead thanks to rating, maximum load power, and integrations. It wins the broader comparison through rating, maximum load power, and integrations, while zibgee router helps confirm the result. You should still consider Shelly Smart Plug (US) if price, overheat/overload protection, and energy monitoring matters more than raw overall balance. Overall, Philips Hue Smart plug (EU) makes more sense for most people.
vs
FeaturePhilips Hue Smart plug (EU)Shelly Smart Plug (US)Winner
Price€26.99$22.00Shelly Smart Plug (US)
Rating4.74.4Philips Hue Smart plug (EU)
Maximum Load Power2300W1800WPhilips Hue Smart plug (EU)
Overheat/Overload ProtectionNOYESShelly Smart Plug (US)
Energy MonitoringNOYESShelly Smart Plug (US)
IntegrationsGoogle Home, Alexa, Apple HomeKit, Home AssistantGoogle Home, Alexa, Home AssistantPhilips Hue Smart plug (EU)
Zibgee RouterYESNOPhilips Hue Smart plug (EU)
Plug FormatType FType BDifferent strengths
Weather ResistanceNONOTie
ConnectivityBluetooth, Zigbee2.4 GHz WiFi, BluetoothTie
On/Off ButtonYESYESTie

Frequently Asked Questions (FAQ)

Which is better overall: Philips Hue Smart plug (EU) or Shelly Smart Plug (US)?
Philips Hue Smart plug (EU) has the stronger overall profile in this comparison, especially for rating, maximum load power, and integrations.
What is the biggest difference between Philips Hue Smart plug (EU) and Shelly Smart Plug (US)?
Price is one of the clearest differences: Philips Hue Smart plug (EU) lists €26.99, while Shelly Smart Plug (US) lists $22.00.
Which one looks better on price?
Philips Hue Smart plug (EU) is listed at €26.99, while Shelly Smart Plug (US) is listed at $22.00. Shelly Smart Plug (US) (better spec).
Who should buy Philips Hue Smart plug (EU)?
Choose Philips Hue Smart plug (EU) if your priority is rating and maximum load power and that matters more than price.
Who should buy Shelly Smart Plug (US)?
Choose Shelly Smart Plug (US) if your priority is price and overheat/overload protection and that matters more than rating.
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