Plugs · Head to head

Philips Hue Smart plug (EU) vs Sonoff S31 WiFi Smart Plug

Full Smart Plugs comparison in 2026

Updated August 2026
Data from Amazon and official Philips and Sonoff sites.
2026 verdict
In 2026, the recommendation leans toward Philips Hue Smart plug (EU) over Sonoff S31 WiFi Smart Plug, driven by rating, maximum load power, and connectivity. It has the clearer edge on rating, maximum load power, and connectivity, and it stays ahead on zibgee router. Pick Sonoff S31 WiFi Smart Plug only when price and energy monitoring are the deciding factor for your setup. That is enough to make Philips Hue Smart plug (EU) the better pick for most buyers.
vs
FeaturePhilips Hue Smart plug (EU)Sonoff S31 WiFi Smart PlugWinner
Price€26.99$10.90Sonoff S31 WiFi Smart Plug
Rating4.74.2Philips Hue Smart plug (EU)
Maximum Load Power2300W1800WPhilips Hue Smart plug (EU)
Energy MonitoringNOYESSonoff S31 WiFi Smart Plug
ConnectivityBluetooth, Zigbee2.4 GHz WiFiPhilips Hue Smart plug (EU)
Zibgee RouterYESNOPhilips Hue Smart plug (EU)
Plug FormatType FType BDifferent strengths
Weather ResistanceNONOTie
Overheat/Overload ProtectionNONOTie
IntegrationsGoogle Home, Alexa, Apple HomeKit, Home AssistantGoogle Home, Alexa, Home Assistant, IFTTTTie
On/Off ButtonYESYESTie

Frequently Asked Questions

Which is better overall: Philips Hue Smart plug (EU) or Sonoff S31 WiFi Smart Plug?

Philips Hue Smart plug (EU) has the stronger overall profile in this comparison, especially for rating, maximum load power, and connectivity.

What is the biggest difference between Philips Hue Smart plug (EU) and Sonoff S31 WiFi Smart Plug?

Price is one of the clearest differences: Philips Hue Smart plug (EU) lists €26.99, while Sonoff S31 WiFi Smart Plug lists $10.90.

Which one looks better on price?

Philips Hue Smart plug (EU) is listed at €26.99, while Sonoff S31 WiFi Smart Plug is listed at $10.90. Sonoff S31 WiFi Smart Plug (better spec).

Who should buy Philips Hue Smart plug (EU)?

Choose Philips Hue Smart plug (EU) if your priority is rating and maximum load power and that matters more than price.

Who should buy Sonoff S31 WiFi Smart Plug?

Choose Sonoff S31 WiFi Smart Plug if your priority is price and energy monitoring and that matters more than rating.

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