Philips Hue Smart plug (US) vs Shelly Plug M Gen3

The Shelly Plug M Gen3 on capability, since it meters energy, carries a higher load rating, works over Matter and needs no bridge. The Philips Hue Smart plug (US) is the better choice for a North American outlet because the Shelly Plug M Gen3 is a European Type F plug that will not fit.

The socket standard and the radio. The Philips Hue Smart plug (US) is a Type B plug on Zigbee through the Hue Bridge, and the Shelly Plug M Gen3 is a Type F Schuko plug on Wi-Fi and Bluetooth with Matter and energy metering.

Yes. It has a built-in voltmeter, ammeter and power and energy meters, showing real-time consumption and history for whatever is plugged in. The Philips Hue Smart plug (US) has no energy monitoring.

For the full feature set, yes. The Philips Hue Smart plug (US) uses Zigbee through the Hue Bridge for schedules, automations and integrations, and without the Bridge only local Bluetooth control works. The Shelly Plug M Gen3 needs no bridge.

A North American household already running Hue and a Hue Bridge that wants a dependable Zigbee plug with HomeKit, Alexa and Google control and a Zigbee repeater for the mesh.

A European household with Schuko outlets that wants energy metering, a 13A rating for heavier appliances, Matter across several ecosystems and no bridge to add.