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Philips Hue Smart plug (US) vs Shelly Smart Plug (US)

Full Smart Plugs comparison in 2026

Updated July 2026
Data from Amazon and official Philips and Shelly sites.
2026 verdict
Both are North American Type B smart plugs, but the Shelly Smart Plug (US) is the overall winner here, coming in cheaper and adding real energy monitoring and overheat/overload protection that the Hue plug does without. Its open API, Wi-Fi and Bluetooth make it a favorite for scriptable Home Assistant and home-lab automations, with no hub needed. The Philips Hue Smart plug (US) is far from beaten though: it carries the higher owner rating, a broader integration list that includes Apple HomeKit, and Zigbee router functionality that strengthens a Hue mesh, all with the reliability that comes from running over Zigbee through the Hue Bridge. Both handle up to 1800W and both work with Alexa, Google Home and Home Assistant. Choose the Shelly Smart Plug (US) if you want an affordable, hub-free plug with energy tracking and an open API; choose the Philips Hue Smart plug (US) if you own a Hue Bridge and want top-rated, HomeKit-friendly reliability.
FeaturePhilips Hue Smart plug (US)Shelly Smart Plug (US)Winner
Price$37.99$22.00Shelly Smart Plug (US)
Rating4.74.4Philips Hue Smart plug (US)
Overheat/Overload ProtectionNOYESShelly Smart Plug (US)
Energy MonitoringNOYESShelly Smart Plug (US)
IntegrationsGoogle Home, Alexa, Apple HomeKit, Home AssistantGoogle Home, Alexa, Home AssistantPhilips Hue Smart plug (US)
Zibgee RouterYESNOPhilips Hue Smart plug (US)
Weather ResistanceNONOTie
Plug FormatType BType BTie
Maximum Load Power1800W1800WTie
ConnectivityBluetooth, Zigbee2.4 GHz WiFi, BluetoothTie
On/Off ButtonYESYESTie

Frequently Asked Questions

Which is the better smart plug, the Philips Hue Smart plug (US) or the Shelly Smart Plug (US)?

The Shelly Smart Plug (US) wins overall, with a lower price, energy monitoring, overload protection and an open API. The Philips Hue Smart plug (US) is better for Hue households, offering a higher rating, Apple HomeKit and Zigbee mesh extension.

What is the biggest difference between the Philips Hue Smart plug (US) and the Shelly Smart Plug (US)?

How they connect and what they track. The Shelly is a hub-free Wi-Fi/Bluetooth plug with energy monitoring and an open API, while the Philips Hue Smart plug (US) is a Zigbee plug that runs through the Hue Bridge, supports HomeKit and repeats the mesh.

Does either plug track energy use?

Only the Shelly Smart Plug (US) includes energy monitoring, along with overheat and overload protection. The Philips Hue Smart plug (US) is intentionally simple and does not monitor consumption, focusing on reliable on/off control and automations.

Which plug needs a hub?

The Philips Hue Smart plug (US) needs the Hue Bridge for its full feature set (Bluetooth-only control is limited without it). The Shelly Smart Plug (US) connects directly over Wi-Fi and Bluetooth, so no separate hub is required.

Who should buy the Shelly Smart Plug (US)?

Choose the Shelly Smart Plug (US) if you want an affordable, hub-free plug with real energy monitoring, overload protection and an open API, WebSocket and MQTT support for deep Home Assistant and home-lab automations.

Who should buy the Philips Hue Smart plug (US)?

Choose the Philips Hue Smart plug (US) if you run a Hue Bridge and want a top-rated, dependable Zigbee plug with Apple HomeKit support and repeater functionality that reconnects automatically after power or internet outages.

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