8% OFF
$34.99
$37.99
Updated October 2026
Data from the official Philips and Sonoff sites.
2026 verdict
For a European outlet where you want to see the power draw, the Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug is the better smart plug here.
It is rated 16A across 100 to 240V for a 3840W ceiling, keeps 180 days of voltage, current, power and consumption history that can be exported and priced against a tariff, and commissions straight into Apple Home, Google Home, Alexa, SmartThings or Home Assistant over Matter with no Sonoff hub. The Philips Hue Smart plug (US) is the Type B plug for North American outlets, dependable over Zigbee through the Hue Bridge and useful as a Zigbee repeater, but it has no metering, no Matter and no bridge-free path. Take the Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug for a Schuko socket that needs data, and the Philips Hue Smart plug (US) for a Hue home in North America.
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Winner
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| Feature | Philips Hue Smart plug (US) | Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug | Winner |
|---|---|---|---|
| Price | $34.99 | €7.97 | Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug |
| Rating | 4.7 | 4.5 | Philips Hue Smart plug (US) |
| Maximum Load Power | 1800W | 3840W | Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug |
| Energy Monitoring | NO | YES | Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug |
| Integrations | Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant | Google Home, Alexa, Apple HomeKit, Samsung SmartThings, Home Assistant, Matter | Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug |
| Zigbee Router | YES | NO | Philips Hue Smart plug (US) |
| Plug Format | Type B | Type F | Different strengths |
| Warranty | 2 years | 2 years | Tie |
| Weather Resistance | NO | NO | Tie |
| Connectivity | Bluetooth, Zigbee | 2.4 GHz WiFi, Bluetooth | Tie |
| On/Off Button | YES | YES | Tie |
What the differences mean
Socket format
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug is a Type F Schuko plug for European outlets. The Philips Hue Smart plug (US) is a Type B plug for North America, so the two serve different regions and cannot be swapped.
Energy monitoring
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug keeps 180 days of energy history, exports it and prices it against time-of-use rates, and it can cut the load on thresholds you set. The Philips Hue Smart plug (US) measures nothing.
Bridge and controller
The Philips Hue Smart plug (US) needs the Hue Bridge to unlock schedules, automations and its integrations. The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug needs no vendor hub, only the Matter controller of whichever ecosystem you already run.
Load rating
The Philips Hue Smart plug (US) handles up to 1800W at 100 to 120V, fine for lamps and small appliances. The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug is rated 16A at up to 240V, a 3840W ceiling that covers a heater, a kettle or a power tool.
Matter and ecosystems
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug is Matter over Wi-Fi, so one QR code brings it into Apple Home, Google Home, Alexa, SmartThings or Home Assistant. The Philips Hue Smart plug (US) has no Matter, reaching those platforms through the Hue Bridge instead.
Safety cut-offs
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug lets you set current, voltage and power thresholds that cut the supply, plus a charging protection mode, in a UL94 V-0 housing. The Philips Hue Smart plug (US) documents no such protection.
Which one to buy if
- your sockets are Schuko or Type E
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug is the Type F plug built for those European outlets.
- your sockets are North American Type B
The Philips Hue Smart plug (US) is the Type B plug that fits them.
- you want to track an appliance's cost over time
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug keeps 180 days of metering and turns it into a bill estimate.
- you already run Hue lights and HomeKit
The Philips Hue Smart plug (US) joins the Hue app, HomeKit scenes and the Zigbee mesh with no new setup.
- you want Matter multi-admin and no bridge
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug can belong to several ecosystems at once with no hub of its own.
8% OFF
$34.99
$37.99
- + Rating: 4.7
- + Zigbee Router: YES
- - Price: $34.99 vs €7.97
- - Maximum Load Power: 1800W vs 3840W
Winner
5% OFF
€7.97
€8.39
- + Price: €7.97
- + Maximum Load Power: 3840W
- + Energy Monitoring: YES
- - Rating: 4.5 vs 4.7
- - Zigbee Router: NO vs YES
What owners say
Philips Hue Smart plug (US) owners consistently rank reliability above features: it reconnects on its own after a power or internet outage and answers Siri, Alexa or Google within seconds, which they trace to the Zigbee link through the Hue Bridge rather than to Wi-Fi. They praise the under-a-minute setup in the Hue app and use it happily for lamps, grow lights, humidifiers and seasonal decorations, and they like the side button with its status LED. The recurring complaints are the price relative to Wi-Fi plugs, the dependance on the Hue Bridge for full features, and the bulk that stops two from sharing a duplex outlet. It does not report energy use.
Frequently Asked Questions
Which is better overall: Philips Hue Smart plug (US) or Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug?
For capability, the Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug, which meters energy, carries a 16A rating, works over Matter and needs no hub. The Philips Hue Smart plug (US) wins only on region and ecosystem, since it is the North American Type B plug for a Hue home.
What is the biggest difference between the Philips Hue Smart plug (US) and the Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug?
One is a metered Matter plug and the other is a simple Zigbee plug. The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug reports and exports energy use and joins by Matter, while the Philips Hue Smart plug (US) focuses on reliable on and off control through the Hue Bridge.
Does the Philips Hue Smart plug (US) measure energy use?
No. The Philips Hue Smart plug (US) has no energy monitoring, so it cannot report what the connected device draws. The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug keeps 180 days of consumption history.
Which one works without a bridge?
The Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug, which talks to a router directly and only needs a Matter controller for the ecosystem you choose. The Philips Hue Smart plug (US) needs the Hue Bridge for its full feature set.
Who should buy the Philips Hue Smart plug (US)?
A North American household in the Hue ecosystem that wants a dependable Zigbee plug with HomeKit, Alexa and Google control and an extra Zigbee repeater for the mesh.
Who should buy the Sonoff iPlug Gen2 Type F Matter Over WiFi Smart Plug?
A European household with Schuko sockets that wants appliance-grade 16A switching, retained energy and cost data, configurable safety cut-offs and Matter across several ecosystems without a hub.
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