Streaming Devices · Head to head

Amazon Fire TV Cube (3rd Gen) vs Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)

Full Streaming Devices comparison in 2026

Updated October 2026
Data from Amazon and official Apple site.
2026 verdict
In 2026, the recommendation leans toward Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) over Amazon Fire TV Cube (3rd Gen), driven by rating, integrations, and smart home hub.
Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Winner
Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)

Last recorded price

Currently unavailable on Amazon USA
See on Amazon USA
It separates itself most clearly on rating, integrations, and smart home hub, while still looking better on remote finder. You should still consider Amazon Fire TV Cube (3rd Gen) if audio & video and connectivity matter more than raw overall balance. As a general recommendation, Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) comes out on top.
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FeatureAmazon Fire TV Cube (3rd Gen)Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)Winner
Rating4.44.7Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Audio & VideoHDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby AtmosHDR10, HDR10+, Dolby Vision, HLG, Dolby AtmosAmazon Fire TV Cube (3rd Gen)
Connectivity2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB2.4 GHz WiFi, 5 GHz WiFi, Ethernet, BluetoothAmazon Fire TV Cube (3rd Gen)
IntegrationsAlexa, Home AssistantApple HomeKit, Home AssistantApple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Smart Home HubNoneMatter Controller, Thread Border RouterApple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Remote FinderNOYES (via iPhone)Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Voice AssistantAlexaSiriDifferent strengths
Warranty1 year1 yearTie
CastingScreen Mirroring (Miracast)AirPlayTie
Amazon

Amazon Fire TV Cube (3rd Gen)

Prime exclusive deal
$199.99

Last recorded price

Buy on Amazon USA
  • + Audio & Video: HDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby Atmos
  • + Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB
  • - Rating: 4.4 vs 4.7
  • - Integrations: Alexa, Home Assistant vs Apple HomeKit, Home Assistant
Winner
Apple

Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)

Prime exclusive deal

Last recorded price

Currently unavailable on Amazon USA
See on Amazon USA
  • + Rating: 4.7
  • + Integrations: Apple HomeKit, Home Assistant
  • + Smart Home Hub: Matter Controller, Thread Border Router
  • - Audio & Video: HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos vs HDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby Atmos
  • - Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth vs 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB

Price history compared

Every price change of both, in the same store, so the gap between the two lines is what one costs more than the other.

  • Amazon Fire TV Cube (3rd Gen)
  • Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)

Loading price history...

Frequently Asked Questions

Which is better overall: Amazon Fire TV Cube (3rd Gen) or Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?

Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) has the stronger overall profile in this comparison, especially for rating, integrations, and smart home hub.

What is the biggest difference between Amazon Fire TV Cube (3rd Gen) and Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?

Rating is one of the clearest differences: Amazon Fire TV Cube (3rd Gen) lists 4.4, while Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) lists 4.7.

Who should buy Amazon Fire TV Cube (3rd Gen)?

Choose Amazon Fire TV Cube (3rd Gen) if your priority is audio & video and connectivity and that matters more than rating.

Who should buy Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?

Choose Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) if your priority is rating and integrations and that matters more than audio & video.

Full comparison table

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  • 10 Streaming Devices
  • 43 specs compared
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