Updated October 2026
Data from Amazon and official Roku site.
2026 verdict
Roku Ultra (2024) edges out Amazon Fire TV Cube (3rd Gen) in 2026, led by price, integrations, and casting.
It builds its lead on price, integrations, and casting, then backs it up with a stronger showing on remote finder. There is still a case for Amazon Fire TV Cube (3rd Gen), but mainly if audio & video and connectivity are what you value most. As a general recommendation, Roku Ultra (2024) comes out on top.
vs
Winner
36% OFF
$96.71
$149.99
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| Feature | Amazon Fire TV Cube (3rd Gen) | Roku Ultra (2024) | Winner |
|---|---|---|---|
| Price | $199.99 | $96.71 | Roku Ultra (2024) |
| Audio & Video | HDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby Atmos | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | Amazon Fire TV Cube (3rd Gen) |
| Connectivity | 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB | 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB | Amazon Fire TV Cube (3rd Gen) |
| Integrations | Alexa, Home Assistant | Google Home, Alexa, Apple HomeKit, Home Assistant | Roku Ultra (2024) |
| Casting | Screen Mirroring (Miracast) | AirPlay, Screen Mirroring (Miracast) | Roku Ultra (2024) |
| Remote Finder | NO | YES | Roku Ultra (2024) |
| Voice Assistant | Alexa | Roku Voice | Different strengths |
| Rating | 4.4 | 4.4 | Tie |
| Warranty | 1 year | 1 year | Tie |
$199.99
- + Audio & Video: HDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby Atmos
- + Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB
- - Price: $199.99 vs $96.71
- - Integrations: Alexa, Home Assistant vs Google Home, Alexa, Apple HomeKit, Home Assistant
Winner
36% OFF
$96.71
$149.99
- + Price: $96.71
- + Integrations: Google Home, Alexa, Apple HomeKit, Home Assistant
- + Casting: AirPlay, Screen Mirroring (Miracast)
- - Audio & Video: HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos vs HDR10, HDR10+, Dolby Vision, HLG, AI Upscaling, Dolby Atmos
- - Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB vs 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth, USB
Price history compared
Every price change of both, in the same store, so the gap between the two lines is what one costs more than the other.
- Amazon Fire TV Cube (3rd Gen)
- Roku Ultra (2024)
Loading price history...
Frequently Asked Questions
Which is better overall: Amazon Fire TV Cube (3rd Gen) or Roku Ultra (2024)?
Roku Ultra (2024) has the stronger overall profile in this comparison, especially for price, integrations, and casting.
What is the biggest difference between Amazon Fire TV Cube (3rd Gen) and Roku Ultra (2024)?
Price is one of the clearest differences: Amazon Fire TV Cube (3rd Gen) lists $199.99, while Roku Ultra (2024) lists $96.71.
Which one looks better on price?
Amazon Fire TV Cube (3rd Gen) is listed at $199.99, while Roku Ultra (2024) is listed at $96.71. Roku Ultra (2024) (better spec).
Who should buy Amazon Fire TV Cube (3rd Gen)?
Choose Amazon Fire TV Cube (3rd Gen) if your priority is audio & video and connectivity and that matters more than price.
Who should buy Roku Ultra (2024)?
Choose Roku Ultra (2024) if your priority is price and integrations and that matters more than audio & video.
Full comparison table
Compare all 10 Streaming Devices side by side
You are looking at two of them. The full table lines up all Streaming Devices in the catalog with the same specs, so you can filter by what you need and sort by price or rating.
- 10 Streaming Devices
- 43 specs compared
- 40 filters
RokuStreaming Stick 4K
44% OFF$79.99$44.99
AppleTV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Unavailable
AmazonFire TV Stick 4K Max (2nd Gen)
$84.99
RokuStreaming Stick HD (2025)
52% OFF$39.99$19.00- Amazon
Fire TV Cube (3rd Gen)
$199.99 
NVIDIASHIELD TV Pro
Unavailable- Roku
Ultra (2024)
36% OFF$149.99$96.71 
GoogleTV Streamer (4K)
$149.00
AmazonFire TV Stick 4K Select
$49.99
AmazonFire TV Stick HD (2026)
$39.99
Air Quality MonitorsAmazonSmart Air Quality Monitor
4.2(5,543)$69.99
DisplaysAmazonEcho Hub
3.9(1,822)$179.99
DisplaysAmazonEcho Show 10 (3rd Gen)
4.5(50,668)Last price$249.99
Unavailable
DisplaysAmazonEcho Show 11
4.2(8,215)$249.99
DisplaysAmazonEcho Show 15
4.4(6,456)$349.99
DisplaysAmazonEcho Show 21
4.4(6,456)$499.99
DisplaysAmazonEcho Show 5 (3rd Gen)
4.2(72,759)$99.99
DisplaysAmazonEcho Show 8 (2025)
4.2(8,216)$199.99
DisplaysAmazonEcho Show 8 (3rd Gen)
4.4(30,187)Last priceOct 10, 2026$149.99
Unavailable
PlugsAmazonSmart Plug
4.7(571,240)$24.99
SpeakersAmazonEcho (4th Gen)
4.7(152,467)Last priceSep 23, 2026$99.99
Unavailable
SpeakersAmazonEcho Dot (5th Gen)
4.7(200,709)$79.99
SpeakersAmazonEcho Dot Max
4.3(5,409)$119.99
SpeakersAmazonEcho Pop
4.6(109)Last priceSep 16, 2026$39.99
Unavailable
SpeakersAmazonEcho Spot
4.5(46,251)$109.99
SpeakersAmazonEcho Studio (2025)
4.0(1,380)$219.99
SpeakersAmazonEcho Studio
4.5(41,944)Last priceOct 7, 2026$199.99
Unavailable- Streaming DevicesAmazon
Fire TV Cube (3rd Gen)
4.4(16,035)$199.99 - Streaming DevicesAmazon
Fire TV Stick 4K Max (2nd Gen)
4.6(83,430)$84.99 - Streaming DevicesAmazon
Fire TV Stick 4K Select
4.2(17,579)$49.99