Updated November 2026
Data from the official Amazon and Roku sites.
2026 verdict
Roku Streaming Stick 4K has the better all-around case than Amazon Fire TV Stick 4K Plus in 2026, starting with price and casting.
The main reason it wins is price and casting, and its broader overall balance strengthens that case. Amazon Fire TV Stick 4K Plus still makes sense if rating and connectivity are your priority, but most buyers should still lean toward Roku Streaming Stick 4K. That is enough to make Roku Streaming Stick 4K the better pick for most buyers.
Works with
Connectivity
- Wi-Fi 2.4/5 GHz
- Bluetooth
vs
Winner
22% OFF
£39.00
£49.99
Connectivity
- Wi-Fi 2.4/5 GHz
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| Feature | Amazon Fire TV Stick 4K Plus | Roku Streaming Stick 4K | Winner |
|---|---|---|---|
| Price | $39.99 | £39.00 | Roku Streaming Stick 4K |
| Rating | 4.6 | 4.3 | Amazon Fire TV Stick 4K Plus |
| Connectivity | 2.4 GHz WiFi, 5 GHz WiFi, Bluetooth | 2.4 GHz WiFi, 5 GHz WiFi | Amazon Fire TV Stick 4K Plus |
| Casting | Screen Mirroring (Miracast) | AirPlay, Screen Mirroring (Miracast) | Roku Streaming Stick 4K |
| Voice Assistant | Alexa | Roku Voice | Different strengths |
| Warranty | 1 year | 1 year | Tie |
| Audio & Video | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | Tie |
| Integrations | Alexa, Home Assistant | Google Home, Alexa, Apple HomeKit, Home Assistant | Tie |
| Remote Finder | NO | NO | Tie |
43% OFF
$39.99
$69.99
- + Rating: 4.6
- + Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, Bluetooth
- - Price: $39.99 vs £39.00
- - Casting: Screen Mirroring (Miracast) vs AirPlay, Screen Mirroring (Miracast)
Winner
22% OFF
£39.00
£49.99
- + Price: £39.00
- + Casting: AirPlay, Screen Mirroring (Miracast)
- - Rating: 4.3 vs 4.6
- - Connectivity: 2.4 GHz WiFi, 5 GHz WiFi vs 2.4 GHz WiFi, 5 GHz WiFi, Bluetooth
Frequently Asked Questions
Which is better overall: Amazon Fire TV Stick 4K Plus or Roku Streaming Stick 4K?
Roku Streaming Stick 4K has the stronger overall profile in this comparison, especially for price and casting.
What is the biggest difference between Amazon Fire TV Stick 4K Plus and Roku Streaming Stick 4K?
Price is one of the clearest differences: Amazon Fire TV Stick 4K Plus lists $39.99, while Roku Streaming Stick 4K lists £39.00.
Which one looks better on price?
Amazon Fire TV Stick 4K Plus is listed at $39.99, while Roku Streaming Stick 4K is listed at £39.00. Roku Streaming Stick 4K (better spec).
Who should buy Amazon Fire TV Stick 4K Plus?
Choose Amazon Fire TV Stick 4K Plus if your priority is rating and connectivity and that matters more than price.
Who should buy Roku Streaming Stick 4K?
Choose Roku Streaming Stick 4K if your priority is price and casting and that matters more than rating.
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Compare all 12 Streaming Devices side by side
You are looking at two of them. The full table lines up all Streaming Devices in the catalog with the same specs, so you can filter by what you need and sort by price or rating.
- 12 Streaming Devices
- 43 specs compared
- 40 filters
- Streaming Devices
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
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Fire TV Stick 4K Max (2nd Gen)
- Streaming Devices
Streaming Stick HD (2025)
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Fire TV Cube (3rd Gen)
- Streaming Devices
Ultra (2024)
- Streaming Devices
TV Streamer (4K)
- Streaming Devices
Fire TV Stick 4K Select
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Fire TV Stick HD (2026)
- Streaming Devices
Fire TV Stick 4K (2026)
- Streaming Devices
SHIELD TV Pro
- Air Quality Monitors
Smart Air Quality Monitor
- Displays
Echo Hub
- Displays
Echo Show 10 (3rd Gen)
- Displays
Echo Show 11
- Displays
Echo Show 15
- Displays
Echo Show 21
- Displays
Echo Show 5 (3rd Gen)
- Displays
Echo Show 8 (2025)
- Displays
Echo Show 8 (3rd Gen)
- Plugs
Smart Plug
- Speakers
Echo (4th Gen)
- Speakers
Echo Dot (5th Gen)
- Speakers
Echo Dot Max
- Speakers
Echo Pop
- Speakers
Echo Spot
- Speakers
Echo Studio (2025)
- Speakers
Echo Studio
- Streaming Devices
Fire TV Cube (3rd Gen)
- Streaming Devices
Fire TV Stick 4K (2026)
- Streaming Devices
Fire TV Stick 4K Max (2nd Gen)