Updated October 2026
Data from Amazon and official Apple site.
2026 verdict
In 2026, the recommendation leans toward Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) over Amazon Fire TV Stick 4K Select, driven by rating, warranty, and audio & video.
What pushes it ahead is rating, warranty, and audio & video, and connectivity and integrations keep the advantage from looking narrow. Amazon Fire TV Stick 4K Select can still be the right pick, but only if its specific feature mix outweighs the wider strengths of Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB). For most setups, Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) is the smarter buy.
vs
Winner
Currently unavailable on Amazon USA
Deals by email
Streaming Device prices change while you decide
We follow prices across the catalog and email you the best deals we find.
No spam. Unsubscribe in one click.
| Feature | Amazon Fire TV Stick 4K Select | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) | Winner |
|---|---|---|---|
| Rating | 4.2 | 4.7 | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Warranty | 90 days | 1 year | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Audio & Video | HDR10, HDR10+, HLG, Dolby Atmos | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Connectivity | 2.4 GHz WiFi, 5 GHz WiFi, Bluetooth | 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Integrations | Alexa | Apple HomeKit, Home Assistant | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Smart Home Hub | None | Matter Controller, Thread Border Router | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Remote Finder | NO | YES (via iPhone) | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Voice Assistant | Alexa | Siri | Different strengths |
| Casting | Screen Mirroring (Miracast) | AirPlay | Tie |
$49.99
- - Rating: 4.2 vs 4.7
- - Warranty: 90 days vs 1 year
Winner
Currently unavailable on Amazon USA
- + Rating: 4.7
- + Warranty: 1 year
- + Audio & Video: HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos
Price history compared
Every price change of both, in the same store, so the gap between the two lines is what one costs more than the other.
- Amazon Fire TV Stick 4K Select
- Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Loading price history...
Frequently Asked Questions
Which is better overall: Amazon Fire TV Stick 4K Select or Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?
Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) has the stronger overall profile in this comparison, especially for rating, warranty, and audio & video.
What is the biggest difference between Amazon Fire TV Stick 4K Select and Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?
Rating is one of the clearest differences: Amazon Fire TV Stick 4K Select lists 4.2, while Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) lists 4.7.
Who should buy Amazon Fire TV Stick 4K Select?
Choose Amazon Fire TV Stick 4K Select if your priority is its specific strengths and that matters more than rating.
Who should buy Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?
Choose Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) if your priority is rating and warranty and that matters more than the competing advantages.
Full comparison table
Compare all 10 Streaming Devices side by side
You are looking at two of them. The full table lines up all Streaming Devices in the catalog with the same specs, so you can filter by what you need and sort by price or rating.
- 10 Streaming Devices
- 43 specs compared
- 40 filters
RokuStreaming Stick 4K
44% OFF$79.99$44.99- Apple
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Unavailable 
AmazonFire TV Stick 4K Max (2nd Gen)
$84.99
RokuStreaming Stick HD (2025)
52% OFF$39.99$19.00
AmazonFire TV Cube (3rd Gen)
$199.99
NVIDIASHIELD TV Pro
Unavailable
RokuUltra (2024)
36% OFF$149.99$96.71
GoogleTV Streamer (4K)
$149.00- Amazon
Fire TV Stick 4K Select
$49.99 
AmazonFire TV Stick HD (2026)
$39.99
Air Quality MonitorsAmazonSmart Air Quality Monitor
4.2(5,543)$69.99
DisplaysAmazonEcho Hub
3.9(1,822)$179.99
DisplaysAmazonEcho Show 10 (3rd Gen)
4.5(50,668)Last price$249.99
Unavailable
DisplaysAmazonEcho Show 11
4.2(8,215)$249.99
DisplaysAmazonEcho Show 15
4.4(6,456)$349.99
DisplaysAmazonEcho Show 21
4.4(6,456)$499.99
DisplaysAmazonEcho Show 5 (3rd Gen)
4.2(72,759)$99.99
DisplaysAmazonEcho Show 8 (2025)
4.2(8,216)$199.99
DisplaysAmazonEcho Show 8 (3rd Gen)
4.4(30,187)Last priceOct 10, 2026$149.99
Unavailable
PlugsAmazonSmart Plug
4.7(571,240)$24.99
SpeakersAmazonEcho (4th Gen)
4.7(152,467)Last priceSep 23, 2026$99.99
Unavailable
SpeakersAmazonEcho Dot (5th Gen)
4.7(200,709)$79.99
SpeakersAmazonEcho Dot Max
4.3(5,409)$119.99
SpeakersAmazonEcho Pop
4.6(109)Last priceSep 16, 2026$39.99
Unavailable
SpeakersAmazonEcho Spot
4.5(46,251)$109.99
SpeakersAmazonEcho Studio (2025)
4.0(1,380)$219.99
SpeakersAmazonEcho Studio
4.5(41,944)Last priceOct 7, 2026$199.99
Unavailable- Streaming DevicesAmazon
Fire TV Cube (3rd Gen)
4.4(16,035)$199.99 - Streaming DevicesAmazon
Fire TV Stick 4K Max (2nd Gen)
4.6(83,430)$84.99 - Streaming DevicesAmazon
Fire TV Stick 4K Select
4.2(17,579)$49.99
Mini PCsAppleMac Mini (M6 16GB + 256GB)
4.1(17)13% OFF$899.00$779.99
Mini PCsAppleMac Studio (M5 Max 36GB + 512GB)
5.0(1)8% OFF$2499.00$2299.00
Mini PCsAppleMac Mini (M2 Pro 16GB + 512GB)
4.7(1,454)Last priceJul 31, 2026$1273.46
Unavailable
Mini PCsAppleMac Mini (M4 16GB + 512GB)
4.7(416)Last priceOct 10, 2026$999.00
Unavailable
Mini PCsAppleMac Mini (M4 Pro 24GB + 512GB)
4.8(260)Last priceOct 6, 2026$1499.00
Unavailable
Mini PCsAppleMac Mini (M4 Pro 48GB + 1TB)
4.4(13)Last priceFeb 17, 2026$2199.00
Unavailable
SpeakersAppleHomePod (2nd gen)
4.5(54)Last price$369.99
Unavailable
SpeakersAppleHomePod mini
3.0(1)€199.86- Streaming DevicesApple
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
4.7(1,624)Unavailable 
Voice AssistantsAppleHomePod (2nd gen)
4.5(54)Last price$369.99
Unavailable
Voice AssistantsAppleHomePod mini
3.0(1)€199.86