Currently unavailable on Amazon USA
Updated October 2026
Data from Amazon and official Apple and Roku sites.
2026 verdict
In 2026, the recommendation leans toward Roku Ultra (2024) over Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB), driven by connectivity and casting.
The main reason it wins is connectivity and casting, and its broader overall balance strengthens that case. You should still consider Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) if rating and smart home hub matter more than raw overall balance. That makes Roku Ultra (2024) the clearer recommendation in 2026.
vs
Winner
36% OFF
$96.71
$149.99
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| Feature | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) | Roku Ultra (2024) | Winner |
|---|---|---|---|
| Rating | 4.7 | 4.4 | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Connectivity | 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth | 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB | Roku Ultra (2024) |
| Smart Home Hub | Matter Controller, Thread Border Router | None | Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) |
| Casting | AirPlay | AirPlay, Screen Mirroring (Miracast) | Roku Ultra (2024) |
| Voice Assistant | Siri | Roku Voice | Different strengths |
| Remote Finder | YES (via iPhone) | YES | Tie |
| Warranty | 1 year | 1 year | Tie |
| Audio & Video | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | Tie |
| Integrations | Apple HomeKit, Home Assistant | Google Home, Alexa, Apple HomeKit, Home Assistant | Tie |
Currently unavailable on Amazon USA
- + Rating: 4.7
- + Smart Home Hub: Matter Controller, Thread Border Router
- - Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth vs 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB
- - Casting: AirPlay vs AirPlay, Screen Mirroring (Miracast)
Winner
36% OFF
$96.71
$149.99
- + Connectivity: 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB
- + Casting: AirPlay, Screen Mirroring (Miracast)
- - Rating: 4.4 vs 4.7
- - Smart Home Hub: None vs Matter Controller, Thread Border Router
Price history compared
Every price change of both, in the same store, so the gap between the two lines is what one costs more than the other.
- Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
- Roku Ultra (2024)
Loading price history...
Frequently Asked Questions
Which is better overall: Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) or Roku Ultra (2024)?
Roku Ultra (2024) has the stronger overall profile in this comparison, especially for connectivity and casting.
What is the biggest difference between Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) and Roku Ultra (2024)?
Rating is one of the clearest differences: Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) lists 4.7, while Roku Ultra (2024) lists 4.4.
Who should buy Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)?
Choose Apple TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB) if your priority is rating and smart home hub and that matters more than connectivity.
Who should buy Roku Ultra (2024)?
Choose Roku Ultra (2024) if your priority is connectivity and casting and that matters more than rating.
Full comparison table
Compare all 10 Streaming Devices side by side
You are looking at two of them. The full table lines up all Streaming Devices in the catalog with the same specs, so you can filter by what you need and sort by price or rating.
- 10 Streaming Devices
- 43 specs compared
- 40 filters
RokuStreaming Stick 4K
44% OFF$79.99$44.99- Apple
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
Unavailable 
AmazonFire TV Stick 4K Max (2nd Gen)
$84.99
RokuStreaming Stick HD (2025)
52% OFF$39.99$19.00
AmazonFire TV Cube (3rd Gen)
$199.99
NVIDIASHIELD TV Pro
Unavailable- Roku
Ultra (2024)
36% OFF$149.99$96.71 
GoogleTV Streamer (4K)
$149.00
AmazonFire TV Stick 4K Select
$49.99
AmazonFire TV Stick HD (2026)
$39.99
Mini PCsAppleMac Mini (M6 16GB + 256GB)
4.1(17)13% OFF$899.00$779.99
Mini PCsAppleMac Studio (M5 Max 36GB + 512GB)
5.0(1)8% OFF$2499.00$2299.00
Mini PCsAppleMac Mini (M2 Pro 16GB + 512GB)
4.7(1,454)Last priceJul 31, 2026$1273.46
Unavailable
Mini PCsAppleMac Mini (M4 16GB + 512GB)
4.7(416)Last priceOct 10, 2026$999.00
Unavailable
Mini PCsAppleMac Mini (M4 Pro 24GB + 512GB)
4.8(260)Last priceOct 6, 2026$1499.00
Unavailable
Mini PCsAppleMac Mini (M4 Pro 48GB + 1TB)
4.4(13)Last priceFeb 17, 2026$2199.00
Unavailable
SpeakersAppleHomePod (2nd gen)
4.5(54)Last price$369.99
Unavailable
SpeakersAppleHomePod mini
3.0(1)€199.86- Streaming DevicesApple
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
4.7(1,624)Unavailable 
Voice AssistantsAppleHomePod (2nd gen)
4.5(54)Last price$369.99
Unavailable
Voice AssistantsAppleHomePod mini
3.0(1)€199.86