Updated November 2026
Data from the official Apple and Roku sites.
2026 verdict
Roku Ultra (2024) beats Apple TV 4K (4th generation) in 2026, with its clearest edge on price and casting.
Its clearest strengths are price and casting, and it still looks stronger on its broader overall balance. Apple TV 4K (4th generation) remains a niche alternative if smart home hub matters more than the rest of the comparison. That keeps the verdict firmly in favor of Roku Ultra (2024).
Works with
Connectivity
- Wi-Fi 2.4/5/6 GHz
- Ethernet
- Thread border router
- Bluetooth
vs
Winner
Connectivity
- Wi-Fi 2.4/5 GHz
- Ethernet
- Bluetooth
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| Feature | Apple TV 4K (4th generation) | Roku Ultra (2024) | Winner |
|---|---|---|---|
| Price | $299.00 | £149.50 | Roku Ultra (2024) |
| Smart Home Hub | Matter Controller, Thread Border Router | None | Apple TV 4K (4th generation) |
| Casting | AirPlay | AirPlay, Screen Mirroring (Miracast) | Roku Ultra (2024) |
| Voice Assistant | Siri | Roku Voice | Different strengths |
| Remote Finder | YES (Find My) | YES | Tie |
| Warranty | 1 year | 1 year | Tie |
| Audio & Video | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | HDR10, HDR10+, Dolby Vision, HLG, Dolby Atmos | Tie |
| Connectivity | 2.4 GHz WiFi, 5 GHz WiFi, 6 GHz WiFi, Ethernet, Bluetooth | 2.4 GHz WiFi, 5 GHz WiFi, Ethernet, Bluetooth, USB | Tie |
| Integrations | Apple HomeKit, Home Assistant | Google Home, Alexa, Apple HomeKit, Home Assistant | Tie |
$299.00
- + Smart Home Hub: Matter Controller, Thread Border Router
- - Price: $299.00 vs £149.50
- - Casting: AirPlay vs AirPlay, Screen Mirroring (Miracast)
Winner
£149.50
- + Price: £149.50
- + Casting: AirPlay, Screen Mirroring (Miracast)
- - Smart Home Hub: None vs Matter Controller, Thread Border Router
Frequently Asked Questions
Which is better overall: Apple TV 4K (4th generation) or Roku Ultra (2024)?
Roku Ultra (2024) has the stronger overall profile in this comparison, especially for price and casting.
What is the biggest difference between Apple TV 4K (4th generation) and Roku Ultra (2024)?
Price is one of the clearest differences: Apple TV 4K (4th generation) lists $299.00, while Roku Ultra (2024) lists £149.50.
Which one looks better on price?
Apple TV 4K (4th generation) is listed at $299.00, while Roku Ultra (2024) is listed at £149.50. Roku Ultra (2024) (better spec).
Who should buy Apple TV 4K (4th generation)?
Choose Apple TV 4K (4th generation) if your priority is smart home hub and that matters more than price.
Who should buy Roku Ultra (2024)?
Choose Roku Ultra (2024) if your priority is price and casting and that matters more than smart home hub.
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Compare all 13 Streaming Devices side by side
You are looking at two of them. The full table lines up all Streaming Devices in the catalog with the same specs, so you can filter by what you need and sort by price or rating.
- 13 Streaming Devices
- 43 specs compared
- 40 filters
- Streaming Devices
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
- Streaming Devices
Fire TV Stick 4K Plus
- Streaming Devices
Fire TV Stick 4K Max (2nd Gen)
- Streaming Devices
Streaming Stick HD (2025)
- Streaming Devices
Fire TV Cube (3rd Gen)
- Streaming Devices
Streaming Stick 4K
- Streaming Devices
TV Streamer (4K)
- Streaming Devices
Fire TV Stick 4K Select
- Streaming Devices
Fire TV Stick HD (2026)
- Streaming Devices
Fire TV Stick 4K (2026)
- Streaming Devices
SHIELD TV Pro
- Mini PCs
Mac Mini (M6 16GB + 256GB)
- Mini PCs
Mac Studio (M5 Max 36GB + 512GB)
- Mini PCs
Mac Mini (M2 Pro 16GB + 512GB)
- Mini PCs
Mac Mini (M4 16GB + 512GB)
- Mini PCs
Mac Mini (M4 Pro 24GB + 512GB)
- Mini PCs
Mac Mini (M4 Pro 48GB + 1TB)
- Speakers
HomePod (2nd gen)
- Speakers
HomePod mini 2
- Speakers
HomePod mini
- Streaming Devices
TV 4K (3rd Gen, Wi-Fi + Ethernet 128GB)
- Voice Assistants
HomePod (2nd gen)
- Voice Assistants
HomePod mini